Hold on to your hats, GM and Toyota! The Volkswagen Group has plans to nick your top spots. As part of its 2018 projection to have the largest number of global sales, Volkswagen and other members of its Group, including Audi, Bentley, Bugatti, Lamborghini, and Porsche, are gearing up to amp up production and marketing to achieve this goal. Although some have doubted the German automaker, its leadership has faith that it can reach its goal. Stefan Bratzel, Director of the Center of Automotive Management at the University of Applied Sciences in Germany, explains the strategy: "The leadership trusts on the strength of Volkswagen and on their very broad portfolio of products and brands," he says.1
Volkswagen has met some major milestones, including becoming number one in automotive sales in the European market; however, other markets such as Russian, India, Brazil, and especially China will tell how the brand really stacks up. Volkswagen doesn't intend to forget about Europe, though. The company is launching its Up! model in an attempt to further boost sales. The German automaker also has plans to rely on its well-positioned markets, its diverse brand and product portfolio, and its investment in the environment and its people. Sales of the Volkswagen Passat, up around 30 percent in 2011 compared to 2010, should help the company inch closer to its goal.
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